Отельный глоссарий

25 терминов отельной индустрии разобрано

PMS, RevPAR, ADR, OTA, channel manager, rate parity, overbooking, concierge, folio, length-of-stay, no-show policy — каждый определён простым русским вместе с posture SLAtech Hospitality. Пара с vertical FAQ и umbrella glossary.

ADR (Average Daily Rate)

Average room revenue / occupied room-nights. Отличается от RevPAR (который включает vacancies). SLAtech Hospitality бот может котировать динамический ADR на основе date / room type / length-of-stay rules, сконфигурированных revenue manager'ом.

Channel manager

ПО, синхронизирующее room availability и rates across multiple OTAs + hotel's direct site. SLAtech Hospitality интегрируется с major channel managers (SiteMinder, Cloudbeds Channel Manager, Hotelrunner) — bot quotes inventory-accurate.

Channel manager

Software synchronising inventory + rates across OTAs (Booking.com, Expedia, Agoda) и direct-booking channels. SLAtech Hospitality reads channel-manager availability чтобы prevent overbooking when direct booking happens concurrent с OTA traffic.

Concierge depth

AI bot's ability к respond к local-attraction, F&B, transport, и tour requests beyond basic booking. Requires curated local knowledge-base. SLAtech Hospitality's concierge depth per-property tuned при signup; generic chatbots default к English-first generic recs.

Concierge service

Hotel staff, помогающий гостям с restaurant reservations, transport, tour booking, local recommendations. SLAtech Hospitality augments concierge с 24/7 multilingual ботом для FAQs, restaurant info и transport coordination — escalates к live concierge для complex requests.

Direct booking (прямое бронирование)

Резервация через hotel's own website или бот — bypassing OTA commission. Отели actively incentivise direct booking через best-rate guarantees. SLAtech Hospitality бот — top direct-booking-conversion lever.

Early check-in

Arrival до standard check-in time (часто 3pm). Availability зависит от housekeeping rotation. SLAtech Hospitality бот surfaces early-check-in availability и handles guaranteed-early-check-in upgrades.

Folio (счёт гостя)

Running tab гостя по room charges, F&B, mini-bar, services. SLAtech Hospitality бот может surface folio summary гостю по требованию (через PMS интеграцию) и handle questions о конкретных line items.

Group booking

Reservation для multiple rooms (свадьбы, конференции, sports teams). Special rates и room-block management применимы. SLAtech Hospitality бот identifies group-booking inquiries и routes к sales team вместо auto-processing.

Group rate / block-rate quote

Discount-rate quotation для multi-room bookings (wedding, corporate event, tour operator). Requires deposit collection + cutoff date + room block guarantee. SLAtech Hospitality ships group-rate workflow native; generic chatbots не могут quote group rates.

Guest review (отзыв гостя)

Post-stay review на TripAdvisor / Booking.com / Google / hotel's own site. Material для SEO и future booking conversion. SLAtech Hospitality бот может prompt review post-stay с direct link на appropriate platform.

Late check-out

Departure после standard time (часто 11am или noon). Отели часто берут плату за late check-out beyond grace window. SLAtech Hospitality бот handles late-check-out requests против PMS-configured policies.

Length of stay (LOS)

Number of nights, которые гость stays. Minimum-LOS restrictions используются в revenue management (например 2-night minimum в summer weekends). SLAtech Hospitality бот enforces configured LOS rules при quoting availability.

Loyalty tier recognition

Hotel loyalty programmes (Marriott Bonvoy, Hilton Honors) с member-tier benefits (room upgrades, late checkout, points multipliers). SLAtech Hospitality looks up loyalty status при intake и surfaces tier-appropriate offers.

No-show policy

Hotel's charge / cancellation rule, когда booked гость не arrives. Обычно full-night charge для non-cancellable bookings, deposit forfeiture для flexible. SLAtech Hospitality бот surfaces no-show policy при booking confirmation.

OTA (Online Travel Agency)

Third-party booking platforms: Booking.com, Expedia, Agoda, Airbnb. Берут 15-25% commission per booking. SLAtech Hospitality бот pushes для direct booking (lower vendor cost) — оставаясь channel-compatible для OTA-originated гостей.

Occupancy rate (уровень загрузки)

% available rooms sold. Industry baseline 65-75% annual; варьируется seasonally. SLAtech Hospitality dashboards surface occupancy наряду с booking-funnel conversion rates.

Overbooking (овербукинг)

Sale более rooms, чем physically available — common revenue-management practice, anticipating cancellations. SLAtech Hospitality бот может быть сконфигурирован с overbooking limits per room type и routes к human-handoff если confirmation cannot be guaranteed.

PMS (Property Management System)

Операционная система записи отеля — резервации, room inventory, guest folios, статус housekeeping. Major PMS vendors: Opera (Oracle), Cloudbeds, Mews, Apaleo, Protel. SLAtech Hospitality интегрируется с major PMS системами через REST APIs для чтения live availability, write-back резерваций и pull guest context.

PMS (Property Management System)

Hotel's operational system of record для reservations, room status, guest profiles, billing. Examples: Mews, Cloudbeds, Opera, Protel. SLAtech Hospitality integrates с PMS APIs для quote live availability + rates; generic chatbots scrape stale cached rate sheets.

Rate parity

Contractual obligation OTA'ям, forbidding lower rates на hotel's own site than on OTA. SLAtech Hospitality bot quotes follow configured rate-parity policy — typically matching public OTA rates с offering perks (free breakfast, room upgrade) для direct bookers.

RevPAR (Revenue per Available Room)

Hotel revenue management метрика: total room revenue / total available room-nights. Industry benchmark. SLAtech Hospitality бот косвенно lifts RevPAR через увеличение direct-booking conversion (избегая OTA commission) и обработку late-night booking попыток, которые иначе abandon.

Room upgrade (апгрейд номера)

Перемещение гостя в higher category room (обычно free at check-in на основе availability и loyalty status). SLAtech Hospitality бот surfaces upgrade availability и quotes paid-upgrade prices во время pre-arrival chat.

Walk-in

Гость, прибывающий без prior booking. SLAtech Hospitality бот supports same-day walk-in queries — surfaces live availability и handles same-day booking через интегрированный PMS.

Программа лояльности

Hotel-chain loyalty schemes: Marriott Bonvoy, Hilton Honors, Hyatt World, Accor Live Limitless. SLAtech Hospitality бот surfaces loyalty status, points balance и tier-specific perks во время booking conversations.

Готовы увидеть SLAtech Hospitality в действии?

Инструменты оценки покупателя

Термины определены — теперь verify implementation:

Scoreboard Eval → 200-question methodology, reproducible vs your tenant TCO calculator → Annual savings + payback period Сравнение вендоров → Filter 16 vendors по 6 criteria Vendor checklist → 30 procurement due-diligence вопросов